INTRODUCTION

This article will highlight some of the reasons why companies should focus on optimizing their company processes. Many companies today, unfortunately experience that most of the focus is on their daily tasks and on firefighting culture instead of focusing on developing and delivering the best experience for their customers. The article identifies some of the complications that many companies face today, as a result of not having optimized their processes. The complications mentioned in this article are discovered through projects and industry experiences and are often drivers for removing customer focus.