Roadmap on Redesigning a Company’s Processes to
Enhance Competitiveness
Roadmap on Redesigning a Company’s Processes to 
Enhance Competitiveness

Casper Cramer & Anna Øgendahl

2022/05

Many companies have generic processes, which have been functioning since their emergence. Therefore,  managers and leaders often live by the motto “Why change something that works”. However, these  seemingly well-functioning processes are often subject to inefficiency, low utilization, high variation, and  wasteful handling, which results in hidden potentials and costs for companies. This article gives a brief  description of the six-step “roadmap” seen in Figure 1 used to optimize companies’ processes and how they  should be managed to enhance competitiveness. The roadmap has been based on real case studies and  projects and is inspired by the steps of DMAIC, i.e., Define – Measure – Analyze – Improve – Control1 .